Advertising to vulnerable groups

Results provide insights into the decision processes of this important segment of society and the impact of two motivational tactics on subsequent behavior.

Advertising to vulnerable groups

Contact us How do big companies choose who to target in their marketing strategies? What do they look for before making the final decision about who their true target group is? Are there any rules they have to follow?

It looks like big companies with enormous marketing budgets, that spend a couple hundred million dollars on marketing every year, can freely handle that money and put it anywhere they want without any responsibilities.

Kids And Advertising: (Ab)using The Most Vulnerable Target Group • Domain .ME blog

The problem is that it really frightens me and I am seriously worried about the future of the most vulnerable target group among all of us — the children. Maybe even before that. Making children become your loyal customers is a business success that will last for a long, long time, even when they grow up.

Products that are most likely to become a habit for children are ketchup, mayonnaise, tooth paste, coffee, pain relief pills, soap, perfume, makeup products, beer and cigarettes.

They want to make kids their loyal fans forever. Advertising to children is completely restricted in Great Britain, Greece, Belgium and Denmark, and in Sweden and Norway advertising to children under the age of 12 is illegal. In USA the Federal Trade Commission studied the issue of advertising to children in the s but decided against restricting it.

According to the American Academy of Pediatrics AAPthe average American child watches about four hours of television a day and sees more than By the time children in USA finish high school, they have spent nearly twice as many hours in front of the TV than in the classroom source: All of this sounds even more serious when the recent evidence that some tobacco companies have specifically targeted teenagers between the age 13 and 15 for their marketing campaigns, has emerged.

Advertising to vulnerable groups

Simple math says they spend approximately 1 million US dollars per hour to market products that are responsible for the death of about 1 in 10 adults worldwide every single year! The biggest problem is not in how much money they tobacco companies spend on advertising to children, though.

The biggest problem is in the way they are trying to reach to those kids. Just look at the photo bellow and imagine what does the kid that knows nothing think those are: A child holding a pack of gum and a pack of cigarettes. Which is which to her?

Someone definitely needs to deal with this problem and to do something about it. Advertising people should make good use out of this fact, not make children smoke.

We should make them eat spinach. The fact I learned while studying marketing at college was that the best way for understanding children is segmenting their market into 3 groups and researching them separately: Kids primary market — what do kids buy with their own money?

Kids influence market — how do kids affect the buying habits of the decision makers their parents, grandparents etc.The problem is that it really frightens me and I am seriously worried about the future of the most vulnerable target while studying marketing at college was that the best way for understanding children is segmenting their market into 3 groups and researching them separately: 14 responses to “Kids And Advertising: (Ab)using The Most.

Marketing to Vulnerable Groups: Testing the Effects of Peers and Incentives on Elderly Response to Home Energy Audits. R. Bruce Hutton, University of Denver Olli T. Ahtola, University of Denver and University of Tampere Dennis L.

McNeill, University of Denver. MARKETING Marketing and the Vulnerable INTRODUCTION Vulnerable groups such as young children, the grieving, or the elderly are not necessarily atypically harmed by the products they use. Nevertheless, they are vulnerable. Finally, the vulnerable are also distinct from.

Advertising to children is completely restricted in Great Britain, Greece, Belgium and Denmark, and in Sweden and Norway advertising to children under the age of 12 is illegal.

In USA the Federal Trade Commission studied the issue of advertising to children in the s but decided against restricting it.

Marketing and Advertising: Target Children, the Vulnerable Population A Review of the Literature Adams, Kyle, "Marketing and Advertising: Target Children, the Vulnerable Population A Review of the Literature" ().MBA Student Scholarship.

Paper had on children in these age groups. This study found what children preferred based on. Like all businesses, manufacturers and retailers of children's products must comply with advertising laws and regulations. Advertising laws protect consumers by requiring advertisers to be truthful about their products.

Failure to comply with advertising laws can result in .

Kids And Advertising: (Ab)using The Most Vulnerable Target Group • Domain .ME blog