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They are the world leaders in high technology advancement and automation, which resulted in more efficient commerce worldwide. They are the leaders in the field of manufacturing, banking, travelling, tourism, distribution, transportation and so on.
Multinationals are the forerunners in satelite communication development, space tecnology and electronic information network services. They are actively engaged in logistic services, food and agriculture industry, car and airplane manufacturing, petrochemical industries and many more.
All of these have progressed to the magnitude never seen before, and multinational companies are at the forefront of these developments.
As a starting point, the researcher made a short historical overview of multinational companies in general, followed by the explanation regarding their contemporary importance and their significant role in the process of globalization.
The work addresses following questions: Do multinational companies contribute to host country's socio-economic developments? What influences the success of multinational companies operating in Serbia? What re the constraints of multinational operations in Serbia?
Based on the above stated questions, the aims of this thesis are: To review and understand the role of multinational companies in Serbia. To identify various effects positive and negative which multinational companies produce when operating in Serbia.
To identify variables, which are influencing the success of multinational companies in Serbia. This study, as its main contribution, has the gathering of data, relevant information and knowledge concerning the role of multinational companies in Serbia. During the research, the author investigates which forms of multinational companies are dominant in the Serbian economy, types of activities they conduct, and how the results of their performance affect Serbia and its population.
While analyzing economic development of Serbia, a conclusion is drawn that the arrival of multinational companies to Serbia is a positive phenomenon because of the following: Modernization of Serbian business and entrepreneurship Introducing new business logics and pragmatism into Serbian entrepreneurship Strengthening of different economy sectors, which are estimated to be profitable on the national, regional and global markets, according to the evaluation of multinational companies.
Opening up of the Serbian economy, as well as including it into regional and global financial and economic flows international and trans-national.
Therefore, the author forms the following hypothesis: When studying this issue it is necessary to underline the geo-strategic importance of positioning a multinational company in Serbia, with the tendency for market expansion to the market of the Russian Federation, having in mind the fact that Serbia is the only European country, which has a Free Trade Agreement signed with this state.
The importance of cultural aspect is also included in the study and is intended to help overcome some of the limitations of existing theories. This approach should be extremely helpful for multinational companies' decision makers, who may wish to pursue more deeply multinational company's business patterns and operations in the region of Balkans, especially in Serbia.
Therefore, the significance of intercultural management is emphasized as one of the key success factors of multinational companies in this part of Europe. Limitations of the study This study is designed to discover the role of multinational companies in Serbia.May 05, · Small Information System: Profitability of a Website usiness In any business, the primary objective is to earn profits, and even the smallest business website has to be effective in earning money.
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