From most business owners, they never get the attention they deserve. That is if you want anyone ever to find it.
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We respect your privacy. Neil Patel on November 26, at Google has long held that meta descriptions do not impact search engine rankings. From a post on the Google Webmaster Central Blog: Once written, meta descriptions are scarcely given a second glance or further consideration.
Once you realize that meta descriptions do have an impact on search ranking, it may inspire you to write better meta descriptions. The content in a meta description does not influence the search algorithm. There are hundreds of algorithmic factors involved in ranking a site.
Think about this on the broadest level: Search results based on location is a user-dependent metric. A user in Anchorage Alaska will see a very different result: That much is obvious and pretty basic.
But the algorithm is way more advanced than that. Specifically, click-through rate CTR is part of the algorithmic ranking process.
Pete Meyers of Moz wrote an article back in that is still very relevant. His point in the article was that Google uses two user metrics in search ranking. Those two metrics are: We know Google and Bing both have this data, because they directly report it to us. Indeed, both Google and Bing seem to make use of this metric, since both data points are available in their reporting platforms: Google Webmaster Tools Image from Moz.
By writing killer meta descriptions.
Take a look at an average SERP. Of these three, the meta description takes up the most space — a full two lines. It has the most amount of information, and thus gets viewed longer and read more. The language in your meta description should introduce the user to what the page is about.
If the user is going to the trouble of clicking on it, he or she wants to make sure that the page really is about what they are interested in.In this example, we have highlighted the meta-description in yellow. As you can see, the meta description is a short snippet of text which we’ve used to incorporate a strong marketing message to encourage people to click through to our website..
How to Write a Meta Description.
When it comes to write a GOOD meta description, the first question comes out is ‘How long should the meta description be? The answer is ‘there is no word limit on writing a meta description’. But most of the Search Engines allow . Nov 21, · Meta analysis psychology research papers Gay marriage essay character sketch essayStrategic management and leadership essay expansion of the united states in the s essay write good conclusion critical essay arco de septimio severo analysis essay adversities essay case application essay controversal research.
Description: Google calls this the snippet.
Most SEOs refer to this as the meta description or description. Google’s machines most often choose the description you write and use in your page’s HTML meta tag — if it contains the best possible information to display for a given search. Otherwise, Google’s algorithm will excerpt information from the actual .
The fact is while Google doesn’t use the words in the meta description to determine the position in search results, the searcher who is reading the meta description will take action based on what it says and a website’s click through does affect search results placement.
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